‘MOON AND ME’ HEADS TO CHINA AS SUTIKKI ANNOUNCES CONTENT AND COMMERCIAL PARTNERSHIP WITH UYOUNG FOR LANDMARK NEW BBC SERIES
UYoung to Oversee Distribution and act as Master Licensee and Agent for Latest Creation from Andrew Davenport ('Teletubbies' and 'In the Night Garden')
LOS ANGELES – October 11, 2017 – Sutikki, the kids and family division of Bento Box Entertainment, today announced that it has entered into a key, multi-faceted commercial arrangement with leading kids’ entertainment company UYoung in China for the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird. UYoung will manage distribution of the series in Mainland China and a number of other local territories, as well as oversee content re-versioning. It will also act as the brand’s master licensee and agent in the region.
The deal continues a strong relationship between Davenport and UYoung, who currently manage Davenport’s In the Night Garden. UYoung has been successfully building the brand in China for close to a decade. In addition to licensing third parties in China to create branded merchandise based upon Moon and Me, UYoung will themselves manufacture select products and work in partnership with Moon and Me global licensees Hasbro and Scholastic. The companies expect this property to launch in China in 2019.
About Moon and Me
Moon and Me (50x22’) was developed by Davenport, the creator of award-winning global preschool franchises Teletubbies and In the Night Garden. Inspired by well-loved tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy and music to create a beautifully constructed picture-book world especially for today’s preschoolers. Moon and Me will premiere on BBC’s CBeebies in the UK in 2018. It is being produced by Sutikki and Foundling Bird, with Sutikki overseeing global distribution and merchandise licensing.
Sutikki — Japanese for sticky — is the new kids and family division of Bento Box Entertainment. Founded in 2016 by executives Irene Weibel and Andrew Kerr, Sutikki (www.sutikki.com) creates, produces, distributes and merchandises compelling content built for today’s kids aged 2-11. Sutikki believes in the power of story and its ability to drive commercial success globally.
About Bento Box Entertainment
Bento Box Entertainment (BBE) is an Emmy® award-winning entertainment content and technology company. With studios in Los Angeles, Atlanta, and Toronto, BBE produces animated comedy series for broadcast, cable and digital networks. This includes Bob's Burgers, the Primetime Emmy®-winning FOX series with Twentieth Century Fox Television; Comedy Central series Legends of Chamberlain Heights; among many others. With creative thinking, disruptive content and innovative technology at its core, BBE is dedicated to extending its reach to new audiences through its digital; Sutikki (kids); content rights; and live events, merchandise and brand management business units. BBE can be followed across social media channels @bentoboxent.
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