MAY 21, 2018
Sutikki and Playmates Toys Unleash the Powerful Spirits of KUROBA! with New Toy Line and Animated Content to Launch in Summer 2018
Playmates Toys to act as Global Master Toy Partner on Patented Line for Girls 6-9
LOS ANGELES – May 21, 2018 – Sutikki, the kids and family division of Bento Box Entertainment, today introduced Kuroba!, a new proprietary and patented toy-based brand that will launch at retail and on YouTube beginning this Summer 2018 in the U.S. The brand will target girls ages 6-9 and will offer its audience a compelling toy experience that blends collectability with customization and competition – a rare combination for this demographic.
Global powerhouse Playmates Toys will act as the master toy partner for Kuroba! and will roll out a range of products based around the brand beginning this summer in the U.S. Additionally, an international roll-out is planned for Spring 2019. Sutikki licensed the patented and proprietary toy innovation at the heart of the Kuroba! brand from BOTI Global Ltd, a Hong Kong based toy development company, to develop an animation and merchandising program based on this toy ideation.
In addition to leading global merchandising efforts for the brand, Sutikki is currently in production on more than 220 minutes of animated Kuroba! content and is overseeing its distribution. This includes a Summer 2018 premiere on YouTube.com/Kurobaworld and across a number of social media platforms.
The “Kuroba” are powerful spirits who have lived in peace and friendship for many years, bringing harmony to the world. A mysterious mishap has upset this balance, causing the Kuroba to become mashed-up combinations of one another – unleashing mischief and mayhem upon the Earth. Three young girls have been chosen to become “Kuroba Keepers” tasked with finding these spirits and restoring harmony back to the world.
“Kuroba! has the potential to be the next big toy phenomenon for young girls,” said Karl Aronian, SVP Marketing for Playmates Toys. “The brand takes a remarkable toy innovation, combines it with a familiar and proven form of game-play, and weaves in customization and collectability to make it a genuinely original offering.”
“It has been an amazing experience working with the great people of Sutikki and Playmates and seeing Kuroba! come to fruition,” said Nico Blauw, Co-Founder and CEO of BOTI. “We are very proud of what has been accomplished and equally excited to see Kuroba! finally come to market.”
Irene Weibel, co-founder of Sutikki said, “We are proud to be able to build great content from the ground up with compelling characters and a deep mythology that will connect kids to the experience of playing with Kuroba! YouTube is the perfect home for these shorts that feature friendship, comedy and epic Kuroba! battles.”
Kuroba! is the second brand to be launched under the Sutikki banner, following Moon and Me, the highly anticipated new preschool series created by Andrew Davenport (Teletubbies, In the Night Garden) that premieres later this year on BBC’s CBeebies channel and Universal Kids.
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender and Ben 10. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. Follow us on Facebook at http://facebook.com/playmatestoys.
About BOTI Global Ltd
BOTI stands for Big On Toy Innovation and is a Hong Kong based toy company founded in September 2012 by Nico Blauw and Stephan G. Volcke. The company is dedicated to the development and marketing of innovative entertaining toys for kids around the world. The company focuses on its core competencies of building brands, creating innovative products, delivering great customer service and is proud to partner with leading entertainment companies, toy manufacturers and inventors.
Sutikki — Japanese for sticky — is the kids and family division of Bento Box Entertainment. Founded in 2016 by executives Irene Weibel and Andrew Kerr, Sutikki (sutikki.com) creates, produces, distributes and merchandises compelling content built for today’s kids aged 2-11. Sutikki believes in the power of story and its ability to drive commercial success globally. It is currently in production on its first preschool program, Moon and Me, scheduled to premiere on the BBC’s CBeebies channel and NBCUniversal’s Universal Kids later this year.
About Bento Box Entertainment
Bento Box Entertainment (BBE) is a multiple-time Emmy® award-winning entertainment content and technology company. With studios in Los Angeles, Atlanta, and Toronto, BBE produces animated comedy series for broadcast, cable and digital networks. This includes Bob's Burgers on FOX; Brickleberry and Legends of Chamberlain Heights on Comedy Central; The David S. Pumpkins Halloween Special on NBC; Paradise, P.D. and The Who Was? Show on Netflix; Glove and Boots on YouTube; among many others. Additionally, BBE (bentoboxent.com) has produced music videos with artists including Coldplay. With creative thinking, disruptive content and innovative technology at its core, BBE is dedicated to extending its reach to new audiences via its digital, content rights, live events, merchandise, brand management and Sutikki (kids and family) business units. BBE can be followed across social media channels @bentoboxent.
# # #
Sutikki Press Contacts:
Matt Biscuiti Kevin Broderick
The Lippin Group (New York) The Lippin Group (Los Angeles)